Marketing Trends for 2015
In the age of Big Data, customers expect the businesses with whom they transact to communicate in a very personal way. With technology...
Brand Noise and Stickiness
The most important component of any relationship, commercial or personal, is emotion. Emotion drives every decision made throughout the...
When Opportunity Knocks New Year, New Focus, New You
New financial year is time to recount on the previous years performance and look toward the year ahead. For most SME's, the last quarter...
Social Media Demystified - Part 2
IN MY LAST column we talked about connecting with your audience by defining your brand and voice. Here are some tips on what to say and...
Social Media Demystified - Part 1
SOCIAL MEDIA, HOW do I use it? This is one of the most common questions posed by our clients. Unrestricted, timely communication with...
Logo Magic: More Than Words
Branding expert, Michelle Hughes, shares the dos and dont's of modern day branding choices. See why choosing the right branding will...
Creating Longevity
A RECENT ARTICLE by the BBC, has shown that the lifespan of companies has fallen by more than 50 years in the last century, from 67 years...
The cautionary tail of blindly paying for engagement
How fake likes can seriously hurt your engagement levels.
